Artificial intelligence (AI) is transforming the cosmetic industry by streamlining product development and enhancing innovation. AI algorithms analyze vast amounts of data, including consumer preferences and ingredient properties, to predict the effectiveness of formulations and optimize product designs. For example, Procter & Gamble uses AI to improve product innovation and personalize skincare solutions, while L’Oréal employs AI-driven tools for virtual makeup try-ons and custom skincare recommendations【39】【40】.